Seapine Software’s Reinvented Brand Provides Enhanced Customer Experience, Illustrates Product Evolution
Re-branding spearheaded by expanded Web site featuring new Seapine products and services
MASON, Ohio—Aug. 7, 2006—With the rapid growth of the company’s business process management (BPM) product line as well as the continual evolution of the company as a whole, Seapine Software today unveiled its new customer-enhanced branding initiative. Seapine Software is a leading provider of application lifecycle management and business process management solutions.The reinvented Seapine brand reinforces the breadth of the company’s offerings, which are designed to manage process, change, and quality throughout an enterprise. Paramount to this re-branding effort was creating an enhanced customer experience. This was spearheaded by the company’s redesigned, customer-friendly Web site at www.seapine.com.The refreshed company Web site, in conjunction with Seapine’s overall customer outreach programs, features several new and expanded areas that will help customers locate information more quickly and efficiently. This is made possible with an improved full-site search capability and easier navigation through consistent page designs and menus.The key addition to the Web site is the comprehensive BPM section that highlights nPath, Seapine’s business process management solution. The site also includes expanded pages featuring informative and beneficial new partner programs.“The evolution of the Seapine brand and Seapine.com is another proof-point that the company is consistently striving to best serve the software development and general business industries,” said Richard Riccetti, president and CEO, Seapine Software. “I strongly encourage customers—and potential customers—to familiarize themselves with the new brand and Web site and to learn how Seapine can help with their companies’ bottom lines.”Riccetti added that the Web site also has built-in flexibility to showcase new products and product functionality, many of which are expected to be announced in the coming months.
About Seapine Software
Seapine Software, Inc. is a privately held technology company whose application lifecycle management (ALM) solutions help companies manage the process of developing high-quality complex products—often in regulated industries. Our award-winning ALM solutions drive the creation of recognized brands, life-saving medical devices, even games of the year.
Founded in 1995, Seapine has headquarters in Cincinnati, Ohio, and offices in Europe, Asia-Pacific, and Africa with over 8,500 customers worldwide. For more information, visit www.seapine.com.
Director, Corporate Communications
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