Seapine and SQA Present Webinar: Predictive Metrics Drive Successful Product Releases

CINCINNATI—May 1, 2013— Benchmark studies show that 40 percent of the average product development team’s effort is wasted on unproductive rework. Seapine Software, a leading provider of process-centric product development solutions, is partnering with Software Quality Associates (SQA) for an upcoming webinar on May 16 at 1:00 p.m. EST to teach teams how to reduce rework and dramatically improve productivity by adding predictive metrics to their measurement portfolio.

The May 16 webinar, Use the Windshield, Not the Mirror: Predictive Metrics That Drive Successful Product Releases, features guest speaker Sharon Niemi, practice director for lifecycle optimization at SQA, and Jeff Amfahr, director of product management at Seapine.

Niemi will cover why reactive metrics alone aren’t enough to ensure consistent product releases, as well as the predictor questions teams should be asking to spot trouble in advance. She’ll also share how to provide line of sight from predictive metrics to business outcomes.

“Of all defects uncovered in production, nearly 70 percent are related to requirements,” Amfahr said. “These defects can include unreported changes, updated testing needs that weren’t communicated to QA and so on. Sharon demonstrates how to overcome these kinds of issues by asking the right questions and looking at the right metrics.”

As part of her presentation, Niemi will share a case study about one company that overcame frequent product delays and quality issues by adding predictive metrics to its measurement portfolio.

Amfahr will conclude the webinar with a brief demonstration of how Seapine’s TestTrack solution can support a predictive measurement system by making data capture easier and providing built-in metrics visibility across the product development process.

For more information and registration, visit

About SQA

SQA helps companies design, build, and maintain high-performing quality software. Strategically driven, SQA uses a combination of proven methodologies, tools and best practices to deliver innovative and effective solutions to meet the unique demands of clients from start-ups to world-class organizations. As thought leaders, SQA routinely develops and delivers industry insights, including whitepapers, webinars, round-table discussions and benchmark studies.

About Seapine Software
Seapine Software, Inc. is a privately held technology company whose application lifecycle management (ALM) solutions help companies manage the process of developing high-quality complex products—often in regulated industries. Our award-winning ALM solutions drive the creation of recognized brands, life-saving medical devices, even games of the year.

Founded in 1995, Seapine has headquarters in Cincinnati, Ohio, and offices in Europe, Asia-Pacific, and Africa with over 8,500 customers worldwide. For more information, visit

Media Contact:
Sarah Carefoot
Director, Corporate Communications
(513) 754-1655

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